Description
Electronic Arts creates incredible entertainment experiences that inspire players and fans worldwide. Here, everyone is part of the story, part of a community that connects people globally. You'll join an organisation where creativity thrives, new perspectives are welcomed, and ideas matter.
As a Director, Franchise Marketing Analytics, you will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You'll shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.
Your responsibilities will include:
- Leading marketing analytics strategy across multiple EA Entertainment franchises, such as Battlefield, The Sims, and Apex Legends
- Acting as a trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
- Partnering with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
- Guiding experimentation strategy and measurement frameworks across campaigns
- Overseeing the application of MMM, incrementality, and attribution methodologies
- Ensuring analytics tools support key decision points and continuous optimisation
- Leading, developing, and growing a team of analysts and managers
To qualify, you'll need:
- 10+ years of experience in marketing analytics, data science, or a related field
- Experience leading analytics teams supporting global products or services
- Proficiency influencing VP-level stakeholders with data-driven recommendations
- Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
- Experience developing team capability across analytics and stakeholder engagement
- Proficiency in SQL and Python or R
- Experience with data visualisation tools (e.g., Tableau, Power BI)
- A bachelor's degree in a quantitative field or equivalent experience
Our benefits package is designed to support a balanced life and may include medical insurance, mental wellbeing support, pension plans, paid time off, family leave, free games, and more. We offer a flexible work environment that allows our teams to perform at their best.
Electronic Arts is an equal opportunities employer. All employment decisions are made without regard to race, colour, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, disease, pregnancy, marital status, family status, military status, or any other characteristic protected by law.