Description
The GTM Product Enablement Lead role at Databricks involves building a strategy, plan, process, and engine to enable the field to sell and promote the company's products and partnerships effectively.
The Impact You Will Have The pace of Data and AI innovation is outrunning how most teams enable their field. As a result, there's a need for someone to develop an enablement strategy that turns fast-moving products and go-to-market alliances into revenue-driving activities.
In this role, you'll work closely with various teams, including Product, Marketing, GTM, Alliances, and the field, to ensure that sellers have the necessary tools and knowledge to succeed.
What You'll Do
- Develop and implement a comprehensive enablement strategy, plan, and process that drives revenue growth.
- Design programs and sales plays that tie directly to pipeline, consumption, and win rates.
- Create field-ready enablement materials, such as positioning, demos, and competitive readiness, quickly after product launches.
- Enable the field to effectively sell with and through go-to-market partnerships and strategic alliances.
- Build and deliver scalable enablement solutions, including AI-powered tools and automation.
- Establish key performance metrics and reviews to ensure continuous improvement.
What Success Looks Like
- The field is ready before major launches or motions go live, measured by launch readiness and certification attainment.
- Enablement efforts positively impact qualified use cases, consumption, deal velocity, and win rates.
- Sellers actively use and request enablement assets in customer conversations.
- Sales leaders rely on you as a trusted enablement partner.
- Enablement becomes a critical revenue driver for the field.
What We Look For
- 7+ years of experience in sales enablement, product marketing, or a related field, particularly in technical data, AI, or cloud platforms.
- Strong understanding of data, AI, and frontier models, with the ability to communicate complex concepts effectively.
- Hands-on experience building and shipping content, skills, apps, and processes with AI.
- Expertise in multiple sales methodologies and the ability to advise sales leaders.
- Excellent cross-functional stakeholder management and influencing skills.
- A proactive approach to piloting, testing, and iterating enablement strategies.
Nice to Have
- Value-selling methodology certification.
- Experience enabling strategic alliances or cloud co-sell motions.
- Background in high-growth data or AI infrastructure companies during major product launches.
- Experience building enablement or internal tools with AI.
Pay Range Transparency The pay range for this role varies by location:
- Zone 1: $139,000-$191,050 USD
- Zone 2: $125,000-$171,950 USD
- Zone 3: $118,100-$162,350 USD
- Zone 4: $111,200-$152,900 USD
Benefits Databricks offers comprehensive benefits and perks that vary by region.