Marketing Campaign Manager

We are seeking a Marketing Campaign Manager to join our team in China. As a Marketing Campaigns Manager, you will work with cross-functional teams to transform business needs into marketing campaigns.

Key Responsibilities:

• Collaborate with teams to develop marketing briefs and gain in-depth customer understanding
• Provide insight-driven creative strategy and campaign planning, including target audience definition and omni-channel content development
• Oversee internal and external creative content creation, ensuring alignment with brand guidelines and business strategies
• Build the GenScript LSG brand story across campaigns, ensuring consistency and strategic continuity
• Optimize marketing campaign processes and management tools
• Monitor campaign progress, analyze effectiveness, and provide reports and optimization suggestions
• Lead and inspire the marketing campaigns team, overseeing engagement, capability development, and performance assessment

Qualifications:

• Bachelor's degree or above
• 5+ years of work experience, with 2+ years in marketing campaign strategy and execution
• Educational background or work experience in biomedical/biotechnology industry preferred
• Familiarity with marketing campaign planning, execution, and analysis, as well as digital marketing channels and strategies
• Experience in planning and implementing large-scale online/offline activities preferred
• Strong market insight, analytical ability, and strategic thinking
• Excellent organization, coordination, and communication skills
• Fluent spoken English and excellent reading and writing skills

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid parental leave and paid time off policy
• Flexible spending and health savings accounts
• Life and AD&D insurance, short- and long-term disability coverage, and more