Senior Manager, Agency Acquisition

Prudential is seeking a Senior Manager, Agency Acquisition to drive manpower growth and agency productivity by leading recruitment strategies, financing schemes, and agency enablement initiatives.

The successful candidate will be responsible for:

Key Role & Responsibilities

1. Talent Acquisition & Pipeline Building

• Developing and executing proactive talent acquisition strategies for Standard Agent and PRUVenture Beyond recruitment
• Building a sustainable pipeline of quality candidates, with emphasis on working professionals and experienced talent
• Identifying and developing new sourcing channels, partnerships, and talent communities beyond traditional agency recruitment sources
• Driving targeted sourcing initiatives for priority professional segments such as bankers, sales professionals, executives, and other high-potential career switchers

2. Recruitment Marketing Strategy & Proposition

• Driving marketing, promotion, and awareness of recruitment proposition to strengthen reach, engagement, and candidate interest
• Developing clear and compelling positioning for key recruitment propositions, including standard agent and PRUVenture, tailored to priority talent segments
• Developing recruitment content, pitch materials, toolkits, and communication assets that enable agency leaders and recruiters to engage prospects effectively

3. Recruitment Activities & Activation

• Initiating and driving recruitment activities at national, regional, and branch levels to continuously generate prospects
• Developing recruitment campaigns, career events, networking sessions, referral initiatives, and candidate engagement activities
• Partnering with agency leaders to strengthen their prospecting and recruitment activities
• Translating recruitment strategy into practical field activities that generate measurable candidate pipelines

4. PRUVenture Onboarding & Controls

• Building a dedicated candidate funnel for PRUVenture Beyond and other strategic recruitment propositions
• Overseeing PVB application and onboarding governance, ensuring eligibility, process compliance, application & interview quality, timely enrolment, and accurate tracking
• Positioning the agency career proposition effectively to attract quality professionals
• Working closely with internal stakeholders and agency leaders to improve candidate engagement and conversion
• Supporting recruitment initiatives that strengthen both recruitment quantity and quality

5. Funnel Management & Governance

• Owning recruitment funnel tracking from prospecting through application, data discipline, pipeline governance, and follow-up to improve conversion and contracting
• Identifying funnel gaps and implementing interventions to improve conversion
• Establishing clear recruitment activity and pipeline KPIs
• Using data and insights to identify high-potential sourcing channels, candidate segments, and recruitment opportunities

6. Agency Leader Engagement

• Engaging agency leaders to identify recruitment needs and opportunities within their respective businesses
• Supporting leaders in developing recruitment plans and building stronger prospect pipelines
• Sharing market insights, sourcing opportunities, and recruitment best practices with the field
• Driving stronger ownership and consistency of recruitment activities across branches and regions

7. Stakeholder & Partnership Management

• Partnering with Agency Distribution, Recruitment Strategy, Marketing, HR/Talent Acquisition, and other relevant stakeholders
• Exploring external partnerships with professional associations, corporations, universities, communities, and talent platforms where relevant
• Coordinating recruitment campaigns and initiatives to ensure strong execution and measurable outcomes

Job Specification:

a. Qualifications

• Bachelor’s Degree in Business, Marketing, or any other related field

b. Experience

• Minimum 7 years’ experience in insurance/financial services industry
• Understanding of Agency business channel, compensation, and development structure
• Project management skills and ability to manage multiple priorities
• Experienced in either Agency Training, Strategic Development, Agency Development, or Strategic Business Planning is an added value

c. Knowledge

• Strong leadership capabilities that can lead, influence, and motivate to create a high-performing team
• Strong strategic and forward-thinking skills
• Strong critical thinking and problem-solving skills
• Strong communication skills with the ability to communicate with senior management teams, internal and external stakeholders
• Strong analytical skills and ability to connect the dots
• Self-motivated and able to work under minimum supervision always
• Demonstrate high willingness to learn and go beyond status quo
• Works well under pressure, and a good team player
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Demonstrated proficiency in written and verbal communications skills in English