Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

Figma is growing our team of creatives and builders on a mission to make design accessible to all.

We're looking for a Product Marketing Manager to turn Weavy's innovation into clear, compelling stories that drive activation and growth.

What you'll do at Figma Weave:

• Plan and execute launches for new features, models, and workflows
• Own the full top funnel from visit to subscription; track conversion, optimize the user journey, and improve both B2C and B2B funnels
• Build and optimize in-product and email communications
• Maintain Figma Weave's product narrative and ensure consistency across web, app, social, and PR materials
• Create case studies, success stories, and internal enablement docs; support partner and affiliate initiatives
• Partner with growth and product to measure funnel performance, activation rates, and adoption; translate insights into action

Requirements:

• 6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms
• Experience building and executing GTM plans
• Exceptional storytelling skills
• Hands-on, data-driven mindset
• Collaborative and curious nature

Nice to have:

• Familiarity with affiliate, referral, or partner-led growth loops
• Comfort using AI and analytics tools for messaging, data analysis, or workflow automation