Senior Business Systems Analyst - Marketing Information Technology

We are seeking a Senior Business Systems Analyst - Marketing Information Technology to bridge marketing strategy and enterprise technology by architecting and scaling AI-enabled solutions. Reporting directly to the Director, Marketing Information Technology in a hybrid capacity (3 days in office) based out of Santa Clara, CA, you will pair deep marketing domain expertise with technical and project management excellence to optimize operations.

Responsibilities:

• Partner directly with the Director, Marketing Information Technology and cross-functional leadership to translate business objectives into scalable technical roadmaps
• Scale AI-enabled workflows across demand generation and Sales Development Representative operations to reduce SLAs, improve conversion rates, and accelerate pipeline velocity
• Design technical specifications to capture, process, and activate key signals across demand generation, customer churn, renewals, and opportunities
• Analyze cross-system data using advanced SQL accelerated by generative AI tools to uncover strategic insights for executive decision-makers
• Manage end-to-end execution of cross-departmental initiatives while tracking user adoption, system ROI, and data compliance standards

Requirements:

• Demonstrated proficiency utilizing AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows
• 5+ years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations
• Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce
• Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms
• Advanced SQL capabilities with proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks
• Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery

Nice to Have:

• Experience applying generative AI technologies to enhance demand generation and architecting automated signal-detection engines to identify pipeline opportunities
• Familiarity with enterprise data governance, privacy compliance (GDPR, CCPA), and ethical AI deployment standards across customer-facing systems
• Active certifications in Salesforce (e.g., Salesforce Certified Administrator, Sales Cloud Consultant) or accredited artificial intelligence/machine learning certifications

Benefits:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

Salary: $124,000-$155,000 USD per year