Web Strategy & Optimization Manager

Job Overview

We are seeking a Web Strategy and Optimization Manager to lead our web experience as a strategic growth platform. This role owns the strategy and execution of our web estate, focusing on commercial outcomes, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

Key Responsibilities

Web Strategy and Development

• Develop and implement a strategy for our web estate tied to commercial outcomes.
• Define the platform's purpose for different audiences and stages.
• Prioritize investments based on cost, return, and opportunity cost.
• Establish an operating rhythm for intake, prioritization, delivery, measurement, and iteration.

Conversion and Growth

• Own conversion performance from traffic quality to qualified pipeline and revenue contribution.
• Run a continuous experimentation program with live hypotheses and clear success criteria.
• Optimize the full customer journey, including entry points, navigation, and handoffs.
• Collaborate with demand generation on campaign landing experiences and lead quality.

Content and Search

• Develop a search strategy across SEO, AEO, and GEO.
• Build technical and content foundations for discoverability at scale.
• Work with teams to create web content that ranks, converts, and meets compliance standards.
• Track share of visibility in target categories.

User Experience and Customer Experience

• Advocate for users within the business, understanding their journeys and pain points.
• Conduct continuous research and feedback loops.
• Improve usability, accessibility, and performance across devices and markets.
• Extend the experience into onboarding, education, and customer engagement.

Technology and Execution

• Own the web technology stack and roadmap.
• Make build, buy, and partner decisions based on speed, cost, and maintainability.
• Manage agency and contractor relationships.

Data and Measurement

• Define the measurement framework for the web estate.
• Build instrumentation and attribution in partnership with marketing operations and data.
• Turn analysis into decisions with hypotheses and read-outs.
• Provide regular performance updates to the business.

Requirements

• Significant experience in a B2B technology, SaaS, or FinTech environment.
• Track record of measurable commercial improvement.
• Expertise in conversion rate optimization and experimentation.
• Strong command of search strategies.
• Fluency with modern web technology and analytics.
• Experience leading across marketing, product, sales, and engineering stakeholders.

Nice to Have

• Experience with AI-driven answer engines.
• Knowledge of financial crime and compliance industry.

Benefits

• Equity participation
• Unlimited Time Off Policy
• Annual learning budget
• Home office setup budget
• Parental leave and childcare benefits
• Life Insurance
• Medical, Dental, and Vision contributions
• Flexible Spending Accounts
• 401k Contribution
• Financial Perks (student loan support, PerkSpot discounts, Pet Insurance, Travel assistance)
• Pre-Tax transit benefits