Description
Prudential’s purpose is to be partners for every life and protectors for every future.
The Director, Health Product & Proposition will enable and uplift Local Business Unit (LBU) capabilities in product and proposition development, supporting markets to deliver high-quality, customer-relevant health solutions.
The role will focus on translating Group strategy and proven product concepts into scalable frameworks and practical guidance, helping LBUs accelerate development cycles and improve outcomes across:
- Target segment identification
- Product design and positioning
- Commercial performance
The role holder will act as a strategic and technical partner to markets, supporting the delivery of priority products and enabling rapid “lift and shift” of successful product propositions across markets.
Key Responsibilities
Product & Proposition Enablement
- Partner with LBUs on a per-product basis, supporting the development of priority products to ensure strong fit-for-purpose design and customer relevance
- Provide hands-on guidance to markets on:
- Target segment identification and alignment
- Product design, structuring and positioning
- Value proposition clarity and differentiation
- Support markets in refining existing products to better meet intended audience customer segment needs across different market contexts
Capability Uplift Across Markets
- Build LBU capability in end-to-end product development and proposition design, improving speed, quality, and consistency
- Develop and embed:
- Product development frameworks
- Playbooks and toolkits
- Best practices across the product lifecycle
- Sales enablement for new products
- Coach and support local teams to strengthen:
- Product thinking
- Customer-centric design
- Commercial discipline
- Active portfolio management
Scaling & “Lift-and-Shift” of Winning Propositions
- Identify high-performing product concepts and propositions across markets
- Enable rapid adaptation and scaling of proven products across geographies
- Ensure efficient replication while maintaining relevance to local customer needs
- Shorten time-to-market by leveraging existing successful designs and learnings
Product & Proposition Strategy Translation
- Translate Group Health product and proposition strategy into practical guidance and frameworks for LBUs
- Support markets in aligning their product pipelines with Group priorities
- Provide insights and feedback loops from markets to inform continuous refinement of strategy
Portfolio Performance Support (Advisory)
- Support LBUs in improving product performance through:
- Performance insights (e.g. growth, loss ratios, customer outcomes)
- Identification of optimisation opportunities
- Act as a thought partner to markets in strengthening product competitiveness
Qualifications & Experience
- 12–15+ years in health / insurance product, proposition, or portfolio strategy
- Proven experience in multi-market or group roles
- Strong track record in product innovation, portfolio management, and commercial delivery
- Deep understanding of:
- Health insurance products
- Pricing and underwriting dynamics
- Customer and ecosystem-led propositions
- Strong stakeholder management and influencing skills