Sr. Manager, Marketing Analytics

As Sr. Manager, Marketing Analytics, you'll transform data into insights and drive decisions and strategy across marketing channels.

You'll own measurement and analytics for campaigns, partners, and field marketing, including attribution modeling, ROI optimisation, and emerging AI capabilities.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels
• Translate data into actionable insights and recommendations for marketing leaders
• Create forecasts and scenario models to inform annual budget planning and incremental asks
• Build and maintain self-service dashboards in Tableau
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams
• Implement AI/ML capabilities for predictive modeling and automated insights
• Design and support marketing experiments with rigorous testing and statistical validation
• Mentor and provide analytical guidance to junior analysts
• Stay current with analytics tools and methods to drive competitive advantage

Requirements

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
• 4+ years in marketing analytics
• Track record of using data to drive business strategy and budget decisions
• Experience across enterprise sales, product-led growth, and partner marketing models

Skills

• Deep expertise in marketing attribution modeling and multi-touch measurement
• Data storytelling
• Strong grasp of martech infrastructure
• Expert-level Tableau, Salesforce, Snowflake, Excel
• Statistical analysis, A/B testing, and experimental design

Bonus Skills

• AI/ML experience
• Google Analytics (GA4) or Adobe Analytics expertise
• SQL proficiency
• Growth marketing or demand gen background
• Privacy-first measurement, DSPs, programmatic advertising experience
• Python, R, or similar statistical tools
• Advanced degree