Marketing Analytics Lead, Enterprise Marketing

As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage. This framework will enable marketers and executives to make informed decisions.

Key responsibilities:

• Own the marketing measurement framework connecting marketing activity to pipeline, revenue, and product usage
• Set the direction for the framework and extend it to new programs
• Define marketing metrics clearly and align cross-functional teams on definitions
• Build and maintain data models for marketing reporting
• Develop dashboards for marketers and executives
• Teach stakeholders how metrics work and drive adoption of the framework
• Partner with finance, sales strategy, and sales development to connect marketing measurement to revenue
• Identify insights and turn analysis into actionable recommendations
• Write analytical SQL on large datasets
• Track framework gaps and data quality issues
• Present findings to marketing leadership and executives

Minimum qualifications:

• Deep experience in marketing analytics, including lead funnels and attribution
• Designed metrics from scratch and ensured they are trusted and useful
• Analytical SQL skills on large datasets
• Experience with data models and dashboards
• Ability to set direction and align teams
• Strong communication and teaching skills

Preferred qualifications:

• Experience with both enterprise sales-led and product-led growth motions
• Familiarity with marketing attribution models
• Experience presenting metrics to executives
• Background in data science, analytics engineering, or marketing operations
• Experience with CRM and marketing automation data
• Familiarity with finance and sales strategy teams' approach to pipeline and forecasting

The annual compensation range for this role is $255,000-$320,000 USD.