Description
OfferUp is evolving from a highly transactional local marketplace into a broader platform connecting people with valuable opportunities around them. We are looking for a senior, hands-on product design leader to help us determine how a more distinctive, locally relevant and brand-informed experience can improve user comprehension, activation, trust and return behavior.
The Role
The Fractional Principal Product Designer will be personally designing and building this work. This is an individual-contributor, hands-on-keyboard role, not a direction-setting or oversight-only position.
Key responsibilities include:
- Translating OfferUp's brand strategy into practical product-experience principles
- Identifying high-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp
- Designing user experiences in Figma from concept through engineering-ready hand-off
- Developing testable hypotheses and building prototypes to test them
- Partnering closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work
- Building reusable interaction, visual and content patterns
- Assessing the design operating model and recommending long-term capability
Expected deliverables
By the end of the engagement, the designer will have produced:
- An audit of the current experience and its strategic gaps
- A concise set of product-experience principles
- Clearly articulated user and business hypotheses
- Validated prototypes for two strategically significant areas
- At least one experience advanced into a live experiment or engineering implementation
- Implementation-ready designs and specifications
- Reusable product design patterns and recommendations
- A measurement readout covering qualitative findings and behavioral results
Measures of success
Success will be evaluated based on:
- Faster time to first meaningful value
- Improved comprehension of OfferUp's value and use cases
- Increased completion of activation behaviors
- Greater engagement with locally relevant content
- Improved comprehension and use of identity and trust signals
- Improved return behavior
- Strong qualitative improvements in perceived usefulness, ease, trust, relevance and visual appeal
- Adoption of reusable experience principles and patterns
Ideal background
We are looking for someone with:
- Significant experience designing consumer mobile products at scale
- A portfolio showing strong interaction design and visual judgment
- Demonstrated ability to translate brand strategy into digital experience
- Experience improving discovery, marketplace, commerce or local products
- Fluency in experimentation, behavioral metrics and qualitative research
- Experience creating or evolving product design systems
- Executive communication skills to influence senior leaders
Compensation
The role is offered as an hourly contract rate: $140-$165/hr for 1099 Independent Contractor or $100-$130/hr for W-2 Contract Employee.