Description
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
As one of the largest sports entertainment platforms in the world, EA SPORTS FC is redefining football with genre-leading interactive experiences, connecting a global community of fans to The World's Game through innovation and unrivaled authenticity.
EA SPORTS FC Mobile Shanghai is a global team devoted to developing and operating a high-quality mobile football game experience. Our quest for creativity, respect for autonomy, and emphasis on collaboration are at the heart of our team culture, which empowers us to create high-quality games and experiences worldwide.
We are looking for a Live Producer to lead the Live Service direction for FC Mobile. This role will own the long-term Live strategy and product roadmap, working across Live Operations, Feature, Gameplay, Monetization, Community, and Marketing to create a compelling and sustainable experience for players.
Responsibilities:
- Own the Live Service strategy and roadmap, defining priorities across engagement, retention, and monetization.
- Lead the Live Design team and evolve Live systems and features that support long-term player motivation and a healthy game economy.
- Build a strong seasonal and event framework around the real-world football calendar, major tournaments, clubs, players, and football culture.
- Connect Gameplay, progression, events, and monetization into a coherent long-term player journey.
- Partner closely with Live Operations, Community, Marketing, Analytics, and Development teams to align product priorities and execution.
- Use player insights, community feedback, and data to identify opportunities and continuously improve the Live experience.
- Balance the needs of different player segments, from casual football fans to highly engaged competitive and paying players.
- Support and mentor the Live Design team, improving design quality, product thinking, and decision-making.
- Contribute to the overall product direction and priorities of the game beyond the immediate Live roadmap.
Requirements:
- Extensive experience in Live Service / F2P mobile game design, ideally in a senior or lead product/design role.
- Strong understanding of long-term retention, progression, game economy, engagement, and monetization.
- Proven ability to design and operate interconnected systems rather than isolated features or one-off events.
- Strong product judgment and ability to translate player needs and business goals into clear product priorities.
- Experience using data and player insights to drive product decisions and iteration.
- Strong cross-functional leadership and communication skills.
- Passion for football and a strong understanding of football games, football fans, and the global football calendar.