Description
Prudential's purpose is to be partners for every life and protectors for every future. The Customer Research and Insights Manager will be part of the Customer Experience Team and support Prudential's efforts in elevating customer experience across all touchpoints and interactions.
The role involves leveraging best practices in Consumer Research, including qualitative and quantitative research approaches, to build deep understanding and insights of current and prospective customers, prospects, and Singapore consumers. The successful candidate will possess strong Consumer Insights research and analytics skills, including skills in behavioural science.
Key responsibilities include:
- Driving the Customer Insights practice and embedding research-based insights into strategies, segment and stakeholder understanding, marketing programs, product design, corporate communications, and more.
- Leveraging best practices in Consumer Research to build deep understanding and insights of current and prospective customers, prospects, and Singapore consumers at large.
- Supporting internal insights work to solicit insights from distributors, stakeholders, and employees to identify ways to improve experience.
- Providing guidance on appropriate research methods or options to help collect and deliver actionable insights.
- Prioritizing incoming research requests and working closely with other members of the CX team to manage research requests and deliver insights on time.
The ideal candidate will have 7-8 years of relevant experience supporting Customer Insights and/or Market Research-related activities and initiatives, strong project management skills, and a minimum of a Bachelor's Degree in a business, communications, management, marketing, or finance discipline.
Competencies & Personal Traits
- Copes and functions well within a dynamic and evolving environment
- Demonstrates curiosity and possesses an inquisitive and analytical mindset
- Demonstrates passion and drive to succeed in assigned tasks
- Demonstrates accountability to assigned responsibilities
- Is independent and driven
- Is resourceful in navigating the organization in securing relevant personnel and inputs
- Is a committed individual who strives to meet or better assigned timelines
- Is detailed oriented
- Possesses a robust understanding of the PACS business construct and priorities
- Possesses a positive can-do attitude
- Possesses highly developed interpersonal skills (in both one-to-one or group settings)
- Possesses excellent verbal and written communication skills