Content Strategy Lead

We are seeking a Content Strategy Lead to set the strategic direction for marketing content creation, digital-first storytelling, and execution across business channels in Asia.

The successful candidate will develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes. They will lead the creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.

Key responsibilities include:

• Developing and executing content campaigns, product launches, thought leadership, and market event communications
• Partnering with sales teams to deliver client-focused content and tools that support business growth
• Leading and developing a high-performing content team, setting priorities and ensuring quality execution
• Managing senior stakeholders across marketing, product, sales, compliance, technology, and operations
• Improving content governance, workflows, efficiency, and adoption of technology and automation
• Monitoring content performance and using insights to optimize strategy and execution

Requirements:

• 8-10+ years' experience in content marketing, investment communications, product marketing, or related financial services roles
• Bachelor's degree in Business, Finance, Marketing, Communications, or related field
• MBA and/or CFA preferred
• Fluent in English, Cantonese, and Mandarin
• Experience with Bloomberg, Morningstar, and other data platforms is a plus
• Advanced skills in MS Office, including Word and PowerPoint
• Proven people leadership and stakeholder management experience
• Strong understanding of investment products, markets, and financial communications
• Experience developing content strategies and delivering multi-channel marketing campaigns
• Excellent writing, editing, storytelling, and presentation skills
• Strong project management, commercial judgment, and prioritization skills
• Interest in digital innovation, AI, automation, and content technology solutions

Benefits:

• Generous annual leave plus flexible paid time off
• Hybrid work schedule
• Learning and development programs
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan (if applicable in your region)