Retail Channel Manager

We are seeking a Retail Channel Manager to lead the development, implementation, and tracking of Red Bull's sales strategy in modern trade channels, including supermarkets, hypermarkets, and chain stores.

The successful candidate will be responsible for:

Account Management

• Building productive relationships with key personnel in the Modern Trade channel
• Meeting assigned targets for profitable sales volume and strategic objectives
• Leading joint company-strategic account planning processes
• Developing and implementing customer-specific account plans
• Improving the brand's in-store execution level
• Resolving customer issues and negotiating agreements

Channel Management

• Understanding key factors driving demand in the category and market
• Developing plans to fuel category growth and secure leadership
• Preparing cohesive plans for the channel to deliver targets
• Proposing and selling new brands/products/execution tools
• Assessing and validating customer needs
• Leading solution development efforts
• Monitoring the market and competitors

Budget Management

• Managing the channel's VCM to ensure profitability
• Allocating budget spending across accounts for best ROI
• Creating budget control measures

Analysis and Planning

• Ensuring timely delivery of solutions according to customer needs
• Tracking and analyzing account sales performance
• Setting budget controls and owning channel profitability

Cross-functional Responsibilities

• Collaborating with marketing and trade marketing departments
• Working with supply chain and logistics for product availability
• Coordinating with Finance for budget maintenance

Distributor Partner Management

• Managing counterpart stakeholders at the DP
• Setting DP working KPIs and targets
• Ensuring DP delivers right execution and providing guidance
• Developing the DP team

The ideal candidate will have:

• 6+ years of experience in Key Accounts management in an FMCG
• Strong strategic, commercial, analytical, and negotiation skills
• Experience in retail negotiation and problem-solving
• Great presentation skills

Travel: 10-20%