Employer Brand Manager

We are seeking an Employer Brand Manager to build and scale the strategy, narrative, and operating system that shape how priority talent understands OpenAI. This senior individual contributor will anchor our employer brand in OpenAI’s identity as a frontier research lab and translate an evidence-backed “why OpenAI / why now” narrative into campaigns, researcher and employee stories, recruiter and hiring manager enablement, and candidate experiences.

Responsibilities:

• Lead OpenAI’s employer brand strategy for the full range of talent we need, anchored in our identity as a frontier research lab.
• Build a distinctive “why OpenAI / why now” narrative translating our culture, technical ambition, and impact into credible stories.
• Use candidate, employee, recruiter, and market insights to sharpen audience priorities, positioning, content, and the candidate experience.
• Create and lead a scalable content and enablement system,from the careers site and employee stories to job descriptions, outreach, events, closing materials, and guidance for recruiters and leaders.
• Ensure the external brand promise holds throughout the candidate journey, from first impression through onboarding.
• Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact.
• Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners,with clear decision rights, quality standards, and human judgment.

Requirements:

• Have 7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field.
• Have experience across both high-growth startups and larger, more established organizations, with the ability to move quickly while building programs that scale.
• Possess high agency, strong judgement, bias toward action, and a willingness to figure things out without leaning on a playbook.
• Have built an employer brand capability from the ground up and can translate a strategy into durable systems, content, and operating practices.
• Can build trust with technical leaders, ask technically informed questions, and preserve nuance while making the work accessible.
• Are an exceptional writer and editor who can translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying it.
• Use research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.
• Have a track record of influencing senior technical stakeholders.
• Exercise sound judgment in high-stakes, high-scrutiny environments where narrative accuracy, approvals, and discretion matter.
• Have experience leading external agencies or creative partners from brief through delivery.
• Operate with an AI-native mindset: actively experiment with and use AI tools to elevate the creativity, quality, and scale of your work, while applying strong judgment about where human perspective and accountability remain essential.

Benefits:

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.