Description
The pay range for this role is $115,000.00 - $206,000.00, based on several factors including labor markets, education, work experience, and certifications.
Target, through its publishing division Roundel, offers digital advertising solutions to advertisers. As a Senior Product Manager – Owned & Operated (O&O) Emerging Ad Supply & Experiences, you will identify, define, and incubate the next generation of advertising supply and experiences across Target-owned digital and physical properties.
You will partner across Target and Roundel to understand how guest experiences are evolving, identify new advertising and monetization opportunities, and lead ambiguous, 0-to-1 opportunities from discovery through validation and MVP. You will develop product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria to determine whether opportunities should scale.
Initial areas of focus may include evolving Target’s In-Store media capabilities and defining Roundel’s approach to advertising within emerging experiences such as agentic commerce, while continuing to evaluate other new physical and digital experiences for future monetization.
You will work across product, technology, design, analytics, measurement, operations, and Go-to-Market teams to bring new concepts to life and transition proven capabilities into the appropriate long-term product portfolio.
As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.
You will lead a product and work in unison with engineers, UX designers, data scientists, and business partners to deliver a product. You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful.
You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.
You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction.
Core responsibilities:
- Identify, define, and incubate the next generation of advertising supply and experiences
- Develop product strategy, guest and advertiser value propositions, business cases, experience principles, measurement approaches, and success criteria
- Lead ambiguous, 0-to-1 opportunities from discovery through validation and MVP
- Work across product, technology, design, analytics, measurement, operations, and Go-to-Market teams
- Develop and maintain a product roadmap and backlog
Requirements:
- Four-year degree or equivalent experience
- 6+ years of product management experience building customer-facing digital products
- Demonstrated ownership of ambiguous or 0-to-1 products, capabilities, or customer experiences
- Strong product strategy and discovery skills
- Demonstrated ability to identify new customer and business opportunities
- Strong analytical and commercial judgment
- Ability to influence and drive outcomes across highly matrixed teams
- Experience partnering with research and design teams
Benefits:
- Comprehensive health benefits and programs
- 401(k)
- Employee discount
- Short-term disability
- Long-term disability
- Paid sick leave
- Paid national holidays
- Paid vacation