Digital Adoption & Lifecycle Manager

As our Digital Adoption & Lifecycle Manager, you'll own the communications that drive adoption, retention, and expansion across Mixpanel's customer base. You'll design lifecycle programs triggered by real behavior and write the emails and in-product messages that move customers forward.

Responsibilities:

• Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion
• Create programs that serve the full customer base while working hardest for digital-only customers
• Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
• Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels
• Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy
• Partner with Marketing on the shared email calendar and support product-led adoption initiatives
• Define success metrics for every program and run a regular reporting cadence
• Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
• Work with customer-facing teams to learn what resonates in conversations and translate it into programs
• Pilot agentic approaches to scaled customer success
• Identify gaps in data, tooling, and process and propose solutions

Requirements:

• Experienced in customer lifecycle communications, ideally in a B2B SaaS environment
• Excellent writer who can be concise, specific, and useful to a technical audience
• Hands-on with lifecycle and marketing automation platforms
• Fluent in product analytics and comfortable pulling data to define segments and measure results
• Familiar with customer success platforms and health signals
• Strong at segmentation and data-driven decision making
• Comfortable being measured on business outcomes
• Genuinely collaborative and able to drive projects forward independently
• Actively experimenting with agentic customer success