Trade Marketing Specialist

We are seeking a Trade Marketing Specialist to join our team in Madrid. As a Trade Marketing Specialist, you will play a crucial role in turning trade marketing strategy into customer-facing activation. You will work closely with the Trade Marketing Manager and the sales organisation to build and execute activation plans with strategic customers, develop tools and materials, and track their impact.

Responsibilities:

• Building Activation Plans with LSR Customers: Co-develop customer activation plans with the sales organisation, participate in customer meetings, and capture needs to turn them into activation proposals.
• Executing in the Outlet: Own the end-to-end execution of activation plans, develop and manage POS materials, and manage agencies and suppliers.
• From Activation to Impact: Define activation KPIs, track them consistently, and analyse activation performance to identify areas for improvement.
• From Data to Actionable Insights: Analyse relevant On Premise data to identify trends, measure performance, and inform strategic decisions.
• Business Plan Contributor: Contribute to the annual On Premise Marketing business plan, manage the activation budget, and track performance against plan.
• Living the Red Bull On Premise Culture: Be an active ambassador for the Red Bull brand and product, assume and live the Red Bull On Premise culture, and uphold brand image standards.

Requirements:

• Minimum 3 years in Trade Marketing, Customer Marketing, or Field Marketing, ideally in FMCG or beverages.
• Experience in LSR (Limited Service Restaurants), including strategic management of large accounts and customer growth initiatives.
• Strong experience developing and executing strategic plans with large LSR accounts.
• Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR.
• Proven experience building and executing activation plans with customers, from concept to outlet.
• Hands-on execution profile: comfortable managing POS, materials, agencies, and timelines.
• Experience working closely with sales teams, key accounts, and stakeholders.
• Demonstrated ability to lead teams and effectively manage complex stakeholder environments.
• Proven conflict management and resolution skills across customers, teams, and cross-functional stakeholders.
• Demonstrated experience leading strategic initiatives in complex environments, building alignment, and driving collaboration across multiple internal and external stakeholders without direct people management responsibility.
• Highly collaborative mindset, with the ability to build strong relationships and work effectively across cross-functional teams, customers, and external partners.
• Proven experience developing and executing strategic growth plans, identifying client growth opportunities, and driving business development initiatives.
• Strong prioritisation and organisational skills, with the ability to manage multiple programs simultaneously.
• Solid analytical skills: able to build KPIs, reporting, and turn data into clear recommendations.
• Highly autonomous professional with a proactive mindset and proven ability to take full ownership of projects, ensuring delivery against objectives and measurable business impact.
• Medium to advanced Excel and PowerPoint.
• Ability to work flexible hours when activations require it.

Travel: 20-30%