Strategic Marketing Lead Texas

Job Overview

The Strategic Marketing Lead, Texas, is a key partner to the Regional Marketing Director in Texas, driving marketing execution across multiple teams and markets.

Responsibilities

• Develop integrated campaign plans, translating strategy into clear objectives, target audiences, and success metrics.
• Own the regional campaign calendar, ensuring timely and on-spec launches.
• Lead campaign development and execution across Production, Paid Media, Social, CRM, and Lifecycle.
• Coordinate with station leadership, communicating plans, status, and results.
• Establish measurement frameworks, tracking and reporting campaign performance.

Requirements

• 5-7 years in marketing, integrated campaign management, or brand strategy, preferably in media or broadcast.
• Proven ability to lead integrated campaigns across multiple markets and channels.
• Strong written and verbal communications skills.
• Experience with campaign planning tools like monday.com or Asana.
• Familiarity with audience research, ratings, digital analytics, and performance measurement.

Benefits

TEGNA offers comprehensive benefits, including:

• Medical, dental, and vision coverage
• 401(k) program with company match
• Paid Time Off and holidays
• Virtual doctor's appointments and therapy sessions