Digital Marketing Manager

At Twilio, we're shaping the future of communications, all from the comfort of our homes.

Join the team as Twilio's next Digital Marketing Manager within Demand Creation Hub.

As a Digital Marketing Manager, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.

Responsibilities:

• Collaborate with campaign team to orchestrate digital journey for amplification of Global/Regional campaigns into target markets and audiences.
• Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels.
• Design and activate Account-based marketing campaigns that support customer lifecycle and retention.
• Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO.
• Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices.
• Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
• Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
• Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
• Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more.
• Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Strong communication and copy-editing skills in English.
• Able to adapt strategies to diverse regional markets and different audiences.

Location: This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi).

What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.