Description
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.
We're looking for a Head of Growth Marketing to own customer acquisition for Elastic’s self-service business. You'll be accountable for driving more high-intent trial starts - trials that activate and convert to paying customers - and you'll use data to continuously improve conversion and efficiency across the funnel.
What You Will Be Doing
- Team Leadership
+ Set the annual and quarterly growth plan and report performance against trial-start and conversion targets + Build, scale, and lead a distributed team of growth marketers + Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity
- Paid Acquisition
+ Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets + Manage external agencies against clear performance targets and hold them accountable for results + Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency
- Lifecycle Marketing
+ Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion + Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage + Partner with Product so lifecycle programs and in-product experiences work as one funnel
- Cross-Functional Collaboration
+ Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences + Work with the Marketing organization on brand, content, and campaign alignment + Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey
What You'll Drive
- High-intent trial starts: grow the volume of trials that activate and convert, across paid, organic, and lifecycle channels
- Acquisition efficiency: improve CAC, payback, and conversion across the channel portfolio
- Trial-to-paid conversion: improve the rate at which trial users become paying customers
- Team performance: build a high-performing distributed team and agency roster with repeatable playbooks
What You Bring
- 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams
- Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion
- Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals
- Experience building teams from the ground up and managing external agencies to performance
- Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience is a plus
- Strong creative instincts across messaging, landing pages, and campaign concepts
- Comfort marketing to developer and technical practitioner audiences
- Bias for action and comfort with ambiguity , energized by building programs and systems that don't exist yet
- Excellent written and verbal communication skills, from executive presentations to channel-level detail
Compensation
The typical starting salary range for this role is: $160,300-$253,600 USD In select locations, an alternate range may apply: $192,300-$304,200 USD
Benefits
- Competitive pay
- Health coverage for you and your family
- Flexible locations and schedules
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects
- Embracing parenthood with minimum of 16 weeks of parental leave