Description
We are looking for a talented Marketing Specialist – Senior to join our team in Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies in Galesburg, MI.
In this role, you will make an impact in the following ways:
- Stakeholder Partnership & Alignment: Build strong relationships across customers, sales, product, and cross-functional teams by anticipating stakeholder needs, balancing competing priorities, and driving alignment toward shared business objectives.
- Strategic Communication & Influence: Deliver clear, audience-focused communications that translate complex market insights into actionable strategies, enabling informed decision-making at all levels of the organization.
- Customer-Centric Growth: Strengthen customer relationships by identifying evolving needs, championing customer-focused solutions, and ensuring business strategies remain aligned with market demands.
- Market Intelligence & Insight Generation: Research, analyze, and synthesize market trends, competitive dynamics, customer feedback, and channel developments to uncover opportunities that support growth and competitive advantage.
- Marketing Strategy Execution: Develop and influence marketing plans across Product, Price, Promotion, and Placement, ensuring initiatives effectively address customer needs while driving business performance.
- Cross-Functional Engagement & Collaboration: Foster an environment of engagement and accountability by bringing teams together around common goals, encouraging participation, and inspiring high-performance outcomes.
- Planning, Prioritization & Resource Optimization: Align priorities with organizational objectives, efficiently deploy resources, and execute strategic initiatives that deliver measurable business results.
- Inclusive Decision-Making & Diverse Perspectives: Leverage diverse viewpoints, backgrounds, and experiences to strengthen problem-solving, enhance innovation, and create solutions that resonate across customers, markets, and stakeholders.
To be successful in this role, you will need the following:
- Strategic Communications Management: Effectively manage and coordinate communications across multiple channels, including social media, press releases, mass communications, and internal platforms, ensuring consistent messaging and audience engagement.
- Content Development & Marketing Excellence: Create compelling marketing and communications content that strengthens brand awareness, supports business objectives, and resonates with target audiences.
- Data-Driven Decision Making: Monitor communication performance metrics, analyze results, and continuously optimize strategies and campaigns to improve effectiveness and reach.
- Market Intelligence & Customer Insights: Leverage market research, data mining techniques, and CRM insights to identify trends, understand customer needs, and inform strategic marketing and business decisions.
Education, Licenses, Certifications: College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Experience: Intermediate level of relevant work experience required. Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
Compensation and Benefits: The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.