Media Network Manager

We are looking for a Media Network Manager to lead all aspects of programming, communications, creator marketing, and third-party related media distribution in China.

The successful candidate will be responsible for:

Programming & Channel Management

• Ensuring a right strategy on the positioning of different social platforms, focusing on Douyin & Bilibili for now
• Proactively searching and exploring World of Red Bull content that aligns with the local market strategy and priority
• Curating and localizing engaging and relevant content that excites and inspires an evolving consumer base
• Identifying and developing great stories and content with Red Bull products, events, athletes, and creators
• Making priority managed channels grow in reach, followers, engagement, and integrating with the right programming with global/local assets
• Ongoing data insights and reporting to assess in real-time any shifts in our approach

Communications

• Creating and amplifying the halo of Red Bull ambassadors
• Developing and executing the country's strategic media direction by building a year-around engagement plan
• Leading full-year communication and activation plans of media, social media, athletes, and owned channels
• Developing innovative media network plans, utilizing strengths and differences of various partner platforms

Creator Marketing

• Owning and developing strategic direction for Opinion Leader Marketing
• Executing the Opinion Leader Program with excellence and careful selection
• Refining existing management and reporting tools and monitoring approaches for all opinion leaders

Requirements

• Passionate about the World of Red Bull – Red Bull Athletes, Red Bull events, and various playgrounds of sports
• Ability to think strategically on how to build audience engagement
• Strong creative and operational background
• Understanding of the local media landscape and ability to build a strong network
• Excellent organisational and project planning/management skills
• Highly efficient and effective project management and organisational skills
• Broad production knowledge (photography, text, moving images)
• Agile, team player that knows how to get the work done

Nice to Have

• Bachelor's degree, major in sports marketing preferred
• Fluent in both written and oral Mandarin & English
• 10-20% travel required