Brand Specialist

The Brand Specialist forms part of the Brand Marketing department at Red Bull South Africa and supports the planning and execution of impactful brand marketing campaigns, consumer activations, and Direct-to-Consumer experiences.

The South African Brand Team acts as brand guardians for Red Bull, handling consumer insights, product marketing, in-store and packaging activation, advertising, creative development, media planning, and buying for brand/product activities, content, and events.

Responsibilities:

CREATIVE ADVERTISING

• Coordinate the development and delivery of branded assets, including event key visuals, logos, and campaign materials, ensuring consistency across Red Bull events and activations.
• Apply Corporate Identity and Branding guidelines across creative outputs and escalate questions or inconsistencies to the Brand Manager or relevant brand lead.
• Support the review and approval of advertising campaign creative, ensuring assets are delivered accurately, on time, and in line with the agreed brief and brand standards.
• Identify opportunities to improve creative processes, asset management, and campaign execution in collaboration with the Brand Manager and relevant agencies.

DIRECT-TO-CONSUMER

• Support the delivery of seamless, engaging, and compliant Direct-to-Consumer (DTC) journeys across brand campaigns, events, and consumer experiences.
• Collect and use consumer and event data responsibly, ensuring that data is captured, managed, and applied in line with privacy and compliance requirements.
• Work with internal teams and external agencies to support consumer registration, communications, participation, guest management, fulfilment, and follow-up.
• Use relevant DTC platforms, tools, and workflows to support campaign delivery and consumer relationship management.
• Create premium consumer touchpoints that reflect Red Bull’s visual identity, tone of voice, and brand experience.
• Ensure consumer-facing communications and experiences are consistent, personalised, high-quality, and aligned with DTC principles.
• Collaborate with stakeholders to improve consumer journeys, streamline processes, and share best practices across campaigns and activations.
• Champion the Consumer Requests Handling tool, ensuring prompt response to consumer queries and collaboration with the Initiatives team and operations on product queries.

CONSUMER ACTIVATION SUPPORT

• Work with the Brand Manager, Development Agency, and Creative Agencies to support the delivery of impactful, integrated 360° campaigns.

BUSINESS PLANNING

• Support the annual business planning process through research and analysis of consumer behaviour, trial and awareness metrics, and brand attribution across relevant playgrounds.

Requirements:

• University Degree preferred
• Experience will be held in higher regard than just formal education
• 1–2 years’ experience in brand marketing, advertising, communications, or a related field, preferably within a fast-paced consumer, lifestyle, or FMCG environment.
• Experience supporting integrated marketing campaigns across digital, social media, retail, experiential, and/or media channels.
• Experience working with creative, media, development, and/or advertising agencies.
• Experience coordinating campaign assets, briefs, timelines, feedback, and approvals across multiple stakeholders.
• Understanding of brand positioning, brand identity, and the application of corporate brand guidelines.
• Knowledge of consumer marketing principles, including consumer insights, target audiences, campaign planning, and communication strategy.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.

Benefits:

• Travel 20-30%