Field Marketing Manager

We are looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigor.

You will lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact across the US market.

This is an individual contributor role for a self-starter who thrives in a fast-paced, evolving environment and partners closely with GTM.

Responsibilities

• Own the planning and execution of US field marketing programs, including first-party events and third-party events.
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
• Partner closely with the US GTM team to develop territory-based and account-focused event strategies.
• Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
• Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
• Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
• Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.

Requirements

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
• Familiarity with tools such as Salesforce, Marketo, and event platforms is highly desirable.
• Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

Compensation

• $90,100 - $150,000 USD
• Eligible to participate in equity plan and benefits program, including comprehensive health, dental and vision coverage, retirement benefits, and flexible PTO.