Description
The FBS Marketing Analyst II will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action. This role will increase customer retention, drive repeat business, and move prospects through the sales funnel more effectively.
Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improve profitable growth. Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.
Key responsibilities include:
- Analyzing market and competitive intelligence to drive strategy and identify opportunities for innovation and advanced analytical solutions
- Executing against project plans or agile user stories on time and effectively communicating the status of analytical solutions to key stakeholders
- Supporting business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects
This position requires a strong understanding of business research, analytics, and related fields, as well as experience with project management and execution of strategic roadmaps. The ideal candidate will have a Bachelor's degree in business, statistical, marketing, or a related field, and at least +2 years of experience in business research, analytics, or a related field.