Strategic Social Media Manager DACH (1 year contract)

We're looking for a Strategic Social Media Manager to set the strategic direction for all social media and performance marketing activity in our DACH market.

As a Strategic Social Media Manager at Tony's Chocolonely, you will drive measurable brand and business results across B2B and B2C, lead and develop our Social Media Coordinator, and onboard and steer external agencies.

Your main responsibilities will include:

• Defining and evolving the overarching social media strategy, grounded in data, platform developments, and brand ambition
• Owning content analysis, KPI reporting, and monthly performance updates, translating insights into clear strategic pivots
• Driving the paid media strategy across B2B and B2C channels, from budget allocation and audience targeting to campaign optimisation and ROI reporting
• Building and scaling a micro influencer strategy that activates authentic voices to tell our story, driving brand trust through earned conversations, UGC sourcing, creator partnerships, and fan activation
• Evaluating, onboarding, and managing external agencies for performance marketing and social, setting clear KPIs and expectations from day one and ensuring delivery on brief, on budget, and at quality
• Leading, coaching, and developing the Social Media Coordinator: setting priorities, reviewing output, providing regular feedback, and building their skills and confidence over time
• Ensuring alignment between social output and broader brand and campaign strategy, acting as the key point of contact for the E-commerce team
• Continuously testing, learning, and scaling what works across platforms and audiences

Requirements:

• Previous experience in social media marketing, ideally in FMCG or a fast-paced brand environment
• Proven track record in paid media and performance marketing across platforms such as Meta, TikTok, LinkedIn, and Google, with hands-on experience in campaign setup, targeting, bidding, and conversion tracking
• Experience in managing and steering external agencies, with the ability to set clear expectations, conduct performance reviews, and build productive partnerships
• First leadership experience: you know how to coach, delegate, and develop a junior team member while maintaining quality
• Strong strategic thinking and analytical skills: you translate data into action, spot trends and platform shifts early, and balance brand building with performance goals
• Sharp understanding of social-first content formats, brand tone of voice, and creative judgment
• Eagerness to work in a fast-paced environment where you independently drive initiatives, manage complex projects, and deliver impactful results
• Belief in Tony's purpose and living our core values: outspoken, in it together, entrepreneurial, raise the bar, and makes you smile

Benefits:

• Opportunity to be part of something extraordinary and make real impact in the world
• Luxurious vegan lunch (2 times a week)
• Company bonus
• Minimum of 28 holidays
• Inspirational team updates
• Unforgettable events
• Unlimited chocolate
• Salary between 60-74k on a yearly basis