Strategic Alliances Lead

At AIA, we're creating a healthier, more sustainable future for everyone. As part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement.

About the Role Reporting to Associate Director, Brand Marketing and Strategic Alliances, you'll lead and deliver strategic alliances initiatives to support business priorities. You'll collaborate with different business functions and external partners to maximise business benefits.

Roles and Responsibilities:

• Develop and execute strategic alliance and sponsorship roadmaps to support AIA Hong Kong and Macau's brand, distribution and business objectives.
• Identify, evaluate and recommend new partnership, sponsorship and business development opportunities.
• Lead contract negotiation, rights management and partnership governance.
• Establish measurement frameworks and performance KPIs to evaluate sponsorship and partnership effectiveness.
• Manage sponsorship and partnership budgets.
• Drive integrated activation planning across brand, marketing, digital, customer, agency and partnership channels.
• Provide strategic counsel and recommendations to senior management.
• Represent AIA in high-level engagements with key partners.
• Lead cross-functional project teams and external agencies.

Minimum Job Requirements:

• Bachelor’s degree or above
• 10+ years of marketing experience, preferably with sponsorship/ liaison experience
• Existing network of alliances contacts
• Ability to effectively manage multiple priorities simultaneously
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy