Ford Racing Global Brand Manager

Ford Racing is looking for a Global Brand Manager to join their Brand & Partnerships team. The successful candidate will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand.

Responsibilities:

• Implement and manage brand strategies that promote Ford Racing brand growth
• Validate and steer brand representation and Identity based on brand strategy
• Document and track use cases to evolve the Ford Racing and Raptor brand books
• Govern the production and competition brand on vehicle strategies, livery strategies
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings
• Implement and govern Ford Racing branding within Experiences/GTM settings
• Work cross-functionally within Ford Racing and broader Ford teams to support programs
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company
• Support naming/nomenclature strategy and associated trademark clearances
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer
• Manage and update Brand ID use cases based on business decisions and partnerships

Qualifications:

• Bachelor’s degree in marketing, business, or related field
• 5+ years of work experience in the field of marketing, brand or strategy
• Practical knowledge in brand identity
• Strong presentation skills

Benefits:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs
• Family building benefits including adoption and surrogacy expense reimbursement
• Vehicle discount program for employees and family members
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays