Principal, EMEA Sales Strategy and Operations

As the Principal, EMEA Sales Strategy and Operations, you will lead the operational strategy and execution for two of Cloudflare's most important regions in EMEA.

You will report directly to the Senior Director of Sales Strategy and Operation for EMEA and partner closely with regional sales leadership, global sales operations, marketing, finance, and other cross-functional teams to drive sales productivity, accelerate pipeline growth, and enhance forecasting accuracy.

Your responsibilities will include:

• Serving as a business partner to the UKI, CEE and Israel AVPs and Sales Leadership team, defining and driving strategic initiatives that enable the region to achieve its quarterly and annual revenue objectives.
• Delivering actionable insights, analytics, and using AI to enhance decision-making, uncover performance bottlenecks, and accelerate sales execution.
• Continuously improving processes, innovating and finding scalable solutions to do more with less.
• Using AI and automation to improve sales productivity and help leadership anticipate blockers and reduce risks.
• Partnering with other Regional Leaders, global RevOps, Marketing Ops, Finance and Enablement to ensure regional execution aligns with global go-to-market strategy and expectations.
• Driving forecasting discipline: ensuring accurate pipeline coverage, risk identification, deal reviews, and business reviews with regional leadership.
• Monitoring region-specific market dynamics and ensuring sales operations are tailored to the unique UKI, CEE and Israel environment.
• Owning key regional sales operations metrics and providing regular reporting to senior leadership.

The ideal candidate will have:

• Proven senior experience (10+ years) in sales operations, revenue operations or go-to-market operations in a high-growth technology / SaaS company.
• Experience scaling sales operations across multiple regions (preferably EMEA) including complexity of multiple countries, languages, regulatory frameworks.
• Strong analytical skills and comfort working with data: able to turn data into insights and actions.
• Deep understanding of sales processes/end-to-end sales lifecycle, pipeline management best practices, forecasting, territory/quota design, incentive comp, CRM systems (e.g., Salesforce).
• Experience using AI to drive automation, innovation and improve efficiency.
• Exceptional cross-functional collaboration and influencing skills: ability to partner with sales leadership, marketing, product, finance, enablement and others.
• Excellent communication (verbal & written) , able to articulate complex operational issues and influence senior leadership.
• Comfortable working in fast-paced, dynamic, changing environment; strong change-management aptitude.
• Strategic thinking with strong execution orientation.