Enterprise Integrated Campaign Manager

Anthropic is seeking an Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated marketing campaigns supporting Enterprise business priorities.

As a key member of the marketing organization, you will build campaign frameworks and cross-channel motions connecting content, physical events, digital programs, and account-based efforts into cohesive journeys that move enterprise buyers from awareness to activation.

This role requires a sophisticated understanding of B2B marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle.

Key responsibilities:

• Design and lead integrated campaigns across customer segments
• Drive full-funnel campaign initiatives across core Enterprise priorities
• Create and implement campaign programs including thought leadership moments and ABM activations
• Partner closely with Field Marketing to align campaign programs with territory and account-specific goals
• Optimize programs to measurement frameworks including lead scoring and ROI reporting
• Collaborate with global Marketing teams to ensure Enterprise campaigns align with company-wide strategy
• Manage campaign resources including agency partners and internal creative teams
• Build and manage campaign budgets with strong financial discipline and ROI focus
• Drive continuous improvement through post-campaign analysis and data-driven optimization

Minimum qualifications:

• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes
• Experience working within software companies is required
• Track record of building and scaling integrated campaign programs
• Strong analytical skills and a data-driven approach to campaign optimization
• Proven self-starter who can build and run sophisticated programs with small teams
• Strong project management skills with experience managing complex campaigns
• Possess strong budgeting and financial management capabilities
• Excel at cross-functional collaboration

Preferred qualifications:

• 10+ years of B2B enterprise marketing experience
• Experience marketing AI/ML or complex technical products to enterprise customers
• Experience building and leading integrated campaign or demand generation teams
• Deep knowledge of account-based marketing strategies and execution
• Experience at high-growth technology companies
• Experience developing industry- or segment-specific campaign motions
• Experience managing and directing agency partners
• Marketing automation and campaign operations fluency
• International campaign experience

The annual compensation range for this role is $255,000.