Description
At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility.
As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer's Cardiovascular Renal Portfolio.
Key Tasks and Responsibilities:
- Strategic Thought Leader (TL) Engagement: Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health. Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
- Congresses & Regional Convention Leadership: Coordinate and execute plans for company presence at conferences. Leverage and repurpose content leading internal approvals and align and train local staffing to create a strong and effective congress presence.
- Speaker Bureau Engagement: Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast. Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content.
- Implement Regional Marketing Initiatives and Programs: Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes.
- Insight Generation and Field Partnership: Coordinate, share, and consolidate customer insight and intelligence. Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
Requirements:
- Bachelor's degree
- Valid driver's license and clean driving record
- 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing experience
- 2 years' experience working within the cardiovascular therapeutic area
- Proven accomplishment in identifying and driving a strategic approach to business
- Proven track record of sales, customer-facing success, and/or superior project management
- Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
- Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
- Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
- Desire to take the next step in your career to build a marketing capability or advance in sales leadership
- Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings.
Preferred Qualifications:
- Bachelor's degree with a life science background
- To reside in or near the geography
- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
- Experience working with academic institutions and key accounts
Salary: $143,280.00 - $214,920.00 per year, with additional compensation including a bonus or commission, and benefits such as health care, vision, dental, retirement, PTO, sick leave, etc.