System Architect Lifecycle Marketing

ElevenLabs is hiring a System Architect to build the engine behind its full-funnel lifecycle programs across Creator, Enterprise, and Developer segments.

The core challenge is to design a lifecycle system where launching a new vertical in a new market is a configuration change, not a rebuild. The ideal candidate will be both architect and operator, defining the data model and segmentation logic underneath the journeys, then shipping them.

Key Responsibilities

• Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
• Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
• Prototype and ship own integrations and logic; scope engineering help
• Own lifecycle touchpoints across channels with clear, measurable goals
• Build multilingual nurture flows that scale globally
• Set up and manage robust A/B testing plans and track performance
• Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings
• Build ABM infrastructure for targeted, account-level nurture and retention programs
• Partner with design and engineering teams to deploy campaigns
• Bring structure and governance to lifecycle strategy

What You Bring

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles
• Deep proficiency in HubSpot
• Working knowledge of Salesforce
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs
• Strong analytical skills
• Excellent cross-functional communication

Nice to Have

• Experience building AI-powered marketing workflows
• Experience marketing to developer or technical buyer personas
• Familiarity with product-led growth motions
• SQL or basic data querying skills