FBS Decision Scientist

We are seeking a Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics.

This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

Responsibilities:

• Planning and implementing incrementality tests
• Analyzing output of MMM models
• Developing other forms of marketing measurement to provide a full picture of marketing effectiveness
• Communicating results to leadership and stakeholders

Requirements:

• At least 3 years of experience in Analytics and/or Data Science
• Bachelor's degree in a technical field
• Fluency in English
• Experience working with large and complex datasets
• Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems
• Experience with experimental design and incrementality testing
• Working knowledge of R or Python, SQL, and PowerBI