Description
As a Senior Business Analyst at Capital One, you will apply your strategic thinking, quantitative rigor, and AI fluency to tackle complex business challenges that directly impact company performance.
You will join a collaborative analyst community that values innovation, continuous learning, and data-backed decision-making.
As a member of the Talent Marketing Analytics team, you will harness data and advanced analytics to shape how Capital One reaches, engages, and hires top-tier talent.
Your day-to-day might involve:
- Building analytics strategies to measure the impact of paid media, events, and media partnerships.
- Creating standardized KPI frameworks and reporting standards for new international markets.
- Designing and analyzing A/B tests to optimize campaign performance across candidate channels.
- Setting up tracking and reporting for emerging digital trends, such as Answer Engine Optimization (AEO).
- Creating, automating, and updating user-friendly dashboards to track key performance metrics.
- Using tools like SQL, Python, and generative AI to quickly analyze campaign data and automate routine reporting.
General Responsibilities:
- Marketing Analytics & Strategy: Analyze performance across the marketing funnel to find growth opportunities and make clear recommendations to improve campaign outcomes in partnership with the marketing agency.
- Experimentation & Testing: Set up hypotheses, design tests, and analyze results for multi-channel campaigns both in the U.S. and globally.
- Dashboard & Product Ownership: Build, manage, and maintain automated dashboards that keep key metrics up to date and accessible.
- Cross-Functional Collaboration: Partner with marketing strategists, product managers, and external agency partners to align on goals and data needs.
- AI & Technical Innovation: Apply tools like SQL, Python, and AI assistants to streamline workflows and modernize analytical tools.
- Data Storytelling: Present insights clearly through simple visuals and strong narratives to help leaders make confident, data-driven decisions.
Basic Qualifications:
- At least 2 years of professional experience performing analysis.
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field).
- A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration.
Preferred Qualifications:
- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering.
- 1+ years of experience in SQL querying.
- 2+ years of experience in statistical analyses.
- 1+ years of experience in consulting.
- 1+ years of experience presenting to cross-functional stakeholders.
- 1+ years of experience defining business requirements.
The minimum and maximum full-time annual salaries for this role are $111,200 - $126,900.
This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI).