Field Marketing Manager, Public Sector

Anthropic is hiring a Field Marketing Manager dedicated to the Public Sector Industry. You will own the field marketing strategy and end-to-end execution for Public Sector audiences in the US, partnering closely with our Public Sector Sales teams.

Key Responsibilities:

• Develop and activate the US Public Sector field marketing strategy end-to-end , planning, calendar, execution, and measurement.
• Design and run public-sector-appropriate event formats , agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts.
• Plan the field calendar around the government fiscal year , building demand programs that peak ahead of federal year-end and state budget cycles.
• Own presence at anchor public sector events , from sponsorship strategy to speaker placement and on-site execution.
• Build co-marketing programs with the public sector channel ecosystem , distributors, resellers, systems integrators, and contract-vehicle holders.
• Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up.
• Build operational playbooks that the Field Marketing team can scale across regions and segments.
• Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs.
• Be the face of Anthropic in the Public Sector ecosystem , credible with strategic partners and agencies.

Requirements:

• Direct Public Sector-segment experience , built and run programs targeting the Public Sector as your primary audience.
• End-to-end ownership of field marketing events and programs, hands-on in both strategy and execution.
• Repeat success across multiple companies , a pattern of impact, scaling field or demand generation programs in different environments.
• 0-to-1 builder DNA , built a field marketing motion from scratch and scaled-company tenure that grounds you operationally.
• Tight sales alignment , worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up.
• Operational rigor , can stand up vendor management, registration, follow-up workflows, and ROI dashboards.
• Technical credibility , can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences.

Nice to Have:

• 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies.
• Experience working inside of a Public Sector organization that went through a rapid growth phase.
• AI/ML field marketing experience.
• Existing relationships with public sector associations and research institutions.
• Visible thought leadership in the Public Sector ecosystem or developer ecosystem.

Logistics:

• Annual Salary: $320,000-$400,000 USD.
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
• Required field of study: A field relevant to the role.
• Location-based hybrid policy: Expect staff to be in one of our offices at least 25% of the time.