Head of Marketing - Symmetry

Symmetry Software is seeking a dynamic and experienced Head of Marketing to lead our enterprise B2B marketing efforts.

As a key member of the leadership team, you will create, shape, and execute our marketing strategy.

You will empower a full stack enterprise marketing team, including demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and lifecycle marketing, all with AI at the core.

Here's what you'll do day-to-day:

• Develop Comprehensive Marketing Strategies: Craft and execute marketing plans aligned with Symmetry's objectives, ensuring consistent brand messaging and market positioning.
• Drive Demand Generation and Lead Nurturing: Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
• Build and Mentor a High-Performing Team: Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product & lifecycle marketing, digital strategies, and sales enablement.
• Enhance Digital Presence and Visibility: Strengthen Symmetry's digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.
• Enable Sales Teams for Success: Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.
• Implement Data-Driven Lifecycle Marketing: Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
• Amplify the Symmetry brand: Own and enhance the positioning and messaging of Symmetry's brand.
• Leverage Data for Informed Decisions: Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

We're looking for:

• 12+ years of experience in B2B marketing, preferably in the enterprise technology sector with a focus on technical products, APIs, and SDKs. AI-Native builder.
• Passionate about empowerment: 5+ years of proven success in building and leading enterprise marketing teams across multiple disciplines, with a track record of leading, mentoring, and motivating a team to drive revenue growth.
• Domain expert: Strong understanding of digital marketing strategies, content marketing, and marketing automation tools.
• Excellent communication skills: You enjoy communicating both verbally and in writing with a diverse set of internal and external stakeholders.
• Technical acumen: You've marketed AI, API, and SaaS products that are built for developers and are able to effectively convey complex technical concepts to diverse audiences.
• Bias for action: Bring grit, a willingness to roll up your sleeves, and be a hands-on help to your team, not just a facilitator.
• Impeccable execution: You have a track record of executing and delivering high quality work against complexities and limited resources.

Our cash compensation amount for this role is targeted at $186,400/yr to $248,533/yr in Scottsdale & most remote locations, and $219,600/yr - $292,800/yr for San Francisco & New York.