Description
As a Partner Marketing Manager at Anthropic, you will play a pivotal role in building and scaling partner marketing initiatives with cloud partners.
You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through cloud partners.
In this role, you will shape joint value propositions, lead co-marketing campaigns and launch moments with cloud partners, and build scalable programs that put Claude in front of enterprise customers.
You'll be a key connector between Anthropic's partner organization and marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth.
This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and programs.
You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our partners.
Key Responsibilities:
- Design and execute comprehensive go-to-market programs for major cloud partners, focusing on enterprise customer acquisition.
- Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value.
- Build partner messaging frameworks and create high-quality enablement materials that empower partners to effectively position Claude.
- Lead end-to-end campaign execution, coordinating across product marketing, demand generation, field marketing, and events teams.
- Establish and manage joint business planning processes with a major cloud partner, including quarterly planning, campaign calendars, and success metrics.
- Collaborate with partner sales teams to identify priority accounts and develop account-based marketing strategies.
- Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI.
- Represent Anthropic at partner events, executive briefings, and industry conferences as needed.
- Build scalable processes and playbooks that can be replicated across the partner ecosystem.
Minimum Qualifications:
- Deep expertise building and executing partner marketing programs with hyperscaler partners.
- Strong understanding of enterprise buyer journeys and ability to create marketing programs that resonate with C-level executives.
- Skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers.
- Proven ability to manage complex, cross-functional initiatives with multiple stakeholders.
- Excellent written and verbal communication skills, with experience creating executive-level content and presentations.
- Data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results.
Preferred Qualifications:
- Experience in the AI/ML industry or working with AI-powered products.
- Background in B2B SaaS partner marketing, particularly in developer tools, data platforms, or enterprise software.
- Experience with marketplace programs.
- Proven track record launching and scaling new partner programs.
- Experience marketing to technical audiences as well as business decision-makers.
Logistics:
- Annual Salary: $255,000-$320,000 USD