Manager, Brand Marketing

The Region Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance and consumption – ultimately winning new users and building brand love.

As a key member of the Marketing team, you’ll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.

Areas that play to your strengths

• Consumer Insights: Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution. Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region.
• Regional Brand Marketing: Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines. Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity.
• Beverage Initiatives and Sales Support: Lead all regional product launches, building & developing cross-functional plans within the region. Ensure regional look & feel utilizes national marketing assets when possible while also following national/global creative guidelines.
• Advertising & Creative: Provide Advertising Team local insights to guide the planning and execution of regional advertising plans. Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers.
• Budget Management, Reporting & Brand Standards: Ensure consistency of strategy across each campaign element, driving “best-in-class” execution. Develop appropriate and measurable marketing objectives for all campaigns.

Requirements

• 4+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement