Director of Sales - Foodservice

We're looking for a driven and strategic Foodservice sales leader to accelerate sustainable, profitable growth across the U.S. market.

In this role, you'll own and execute Tony's Foodservice sales strategy, with a focus on expanding distribution, growing national accounts, building brand awareness, and advancing our mission with customers and partners.

Responsibilities:

• Develop and execute the U.S. Foodservice strategy to deliver profitable revenue growth by expanding distribution, strengthening key national accounts, and converting high-potential customer opportunities.
• Manage the Foodservice P&L and trade investment in partnership with the Sr. Director of Natural & Foodservice, ensuring spending is strategically allocated, efficient, and aligned with profitable growth priorities.
• Increase brand awareness and customer demand by representing Tony's at priority distributor meetings, customer events, sales kickoffs, trade shows, and targeted sampling activations.
• Lead and develop broker partners through clear objectives, training, tools, and performance expectations. Hold partners accountable for expanding awareness, distribution, and sales across the Foodservice channel.

Requirements:

• 5+ years of experience in Foodservice sales and national account management.
• Proven success managing broker networks and major Foodservice distributors, including Vistar.
• Experience managing account P&Ls, trade spend, pricing, and promotional investment to deliver profitable growth.
• Strong capability in forecasting, pipeline management, customer analysis, and translating performance data into account plans.
• Skilled in developing persuasive sales presentations, leading line reviews, and negotiating agreements with senior customer stakeholders.
• Takes ownership, acts with urgency, and consistently delivers against ambitious sales and distribution goals.
• Builds trusted partnerships and turns customer needs into mutually beneficial growth opportunities.
• Anticipates opportunities, sets clear priorities, and translates insights into effective account plans.
• Aligns internal teams, brokers, distributors, and customers through clear communication and constructive influence.
• Navigates ambiguity, removes obstacles, and finds practical solutions in a fast-moving environment.