Description
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels.
In this Role, you’ll get to:
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
What you’ll Need to Succeed:
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
- Fresh graduation are welcome (0-1 years of experience)
- Ability to communicate fluently in English
- Basic business acumen
- Proficient in statistics and Excel
- Exposure to data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau)
- Familiar with A/B testing concepts
- Works under close supervision and supports projects with guidance
It’s Great if you Have:
- Experience in digital marketing
- Academic research experience