Marketing Internship MBA

The MBA Intern supports the North America Brand Marketing Team in advancing brand and business growth through strategic analysis, consumer and market insights, and development of marketing initiatives.

Brand & Marketing Strategy

• Support development and execution of brand and marketing strategies aligned with North America business priorities.
• Evaluate market, category, consumer, customer, and competitive trends to identify opportunities for brand growth.
• Help translate business objectives into clear marketing priorities, strategies, and initiatives.
• Support strategic projects that influence brand positioning, portfolio priorities, customer engagement, and overall marketing effectiveness.

Consumer & Market Insights

• Conduct structured analysis of consumer, customer, category, and market information to identify trends, opportunities, and emerging needs.
• Assess competitive positioning, brand activity, product offerings, pricing, promotions, and other relevant market dynamics.
• Synthesize insights from multiple sources and translate findings into clear implications for the brand and business.
• Identify opportunities to improve customer and consumer relevance based on available data and research.

Marketing Performance & Opportunity Analysis

• Analyze marketing and business performance to identify opportunities, trends, and areas requiring additional focus.
• Develop fact-based assessments of marketing opportunities, including potential business impact, strategic fit, and execution considerations.
• Partner with Finance and other cross-functional stakeholders to evaluate opportunities and support prioritization.
• Help develop recommendations and success measures for strategic marketing initiatives.

Marketing Initiatives & Execution

• Support planning and development of brand marketing initiatives and campaigns.
• Contribute to project development by helping define objectives, target audiences, key messages, measures of success, and execution requirements.
• Partner with internal stakeholders and external agencies or partners, as appropriate, to advance marketing priorities.
• Help monitor progress and synthesize results to inform future marketing decisions.

Cross-Functional Collaboration

• Collaborate with Brand Marketing, Sales, Finance, Product/R&D, Insights, and other functions to develop well-rounded business recommendations.
• Build strong working relationships across functions and effectively communicate project findings and implications.
• Organize and synthesize input from multiple stakeholders to support informed decision-making.

Executive Communication

• Develop concise, executive-ready presentations, analyses, and recommendations.
• Present findings and recommendations to marketing leadership and other senior stakeholders.
• Translate complex business and market information into clear, compelling insights and actions.