Senior Product Marketing Manager

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.

At Fin, we believe AI agents and human support teams will work symbiotically as one team in one system, increasingly directed by AI, with humans elevated to higher-level roles and engaging directly with customers only in complex, high-stakes moments.

This PMM role will lead PMM for our Intercom helpdesk, loved by over 30k customers, and lead on how to market new capabilities that help human support teams deliver great experiences, with help and guidance from AI Agents.

Responsibilities:

• Shape the ICP and audience for the Intercom helpdesk and additional products for teams
• Own core messaging and drive cross-functional alignment on what we're saying, why, and how it shows up everywhere
• Define and build the external narrative for the AI-first Helpdesk
• Partner with Product, GTM and Lifecycle on how we communicate product investment and progress to existing customers
• Build crisp, high-impact enablement that sales and customer success teams actually use to sell with confidence
• Lead launches and go-to-market moments for new products and capabilities releases
• Create high-quality core PMM assets yourself

Requirements:

• 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
• You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
• Excellent written communication
• Strong editorial judgment
• You push back on vague claims and force specificity
• You read the docs, use the product, and dig into the tech before you craft a single message
• You're genuinely curious about AI

Attributes we're looking for:

• Ambitious and competitive
• Confident and decisive
• Curious and intellectually engaged
• Tasteful and creative
• Impatient and change-oriented

Benefits:

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews
• Unlimited access to Claude Code and best-in-class AI tools
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers