GTM Programs Manager, AMER

About the role

Anthropic's GTM Programs team turns strategic go-to-market priorities into structured, measurable programs that make the field successful, ensuring customers have an exceptional experience with products.

We're looking for a senior individual contributor to serve as a trusted advisor to AMER Sales Leadership, driving strategic initiatives and owning a portfolio of programs end-to-end. You will build a deep understanding of the organization and priorities, turning that vision into plans you execute.

Key responsibilities

• Serve as a trusted advisor to AMER Sales Leadership, bringing data-backed insights and recommendations into operating reviews
• Own GTM programs end-to-end, translating leadership priorities into structured programs with clear objectives, owners, and milestones
• Define the measurement plan before a program launches, including baselines, targets, and metrics
• Instrument every program into the GTM operating cadence, making program performance visible at every level of the organization
• Package successful strategies into repeatable plays that sellers can run without you
• Partner with Strategy, Enablement, Product Marketing, and Partnerships to build programs consistently across the field
• Gather structured feedback from sellers and sales managers, treating every launch as a hypothesis to improve on
• Build templates, playbooks, and measurement infrastructure for future programs

Minimum qualifications

• Designed and run sales or GTM programs end-to-end with measured results
• Strong analytical capabilities, including fluency with CRM data and reporting
• Structured program management experience
• Driven cross-functional initiatives to completion without formal authority
• Clear communication with sellers and senior leadership
• Excited about Anthropic's mission to develop safe and beneficial AI

Preferred qualifications

• Extensive experience in GTM programs, sales strategy and operations, or consulting
• Hands-on experience creating AI workflows with Claude or similar tools
• Designed measurement or attribution frameworks for GTM motions
• Strong understanding of GTM data and drivers
• Experience running pipeline generation, activation, or adoption programs
• Worked inside or alongside a sales organization's operating cadence
• Built industry or vertical GTM plays
• Experience at a company selling technical or AI products

Logistics

• Annual Salary: $270,000-$310,000 USD