Art Director - Unannounced 3A Project

Electronic Arts is seeking an experienced Art Director to lead the visual strategy for an unannounced 3A project in China.

The successful candidate will report directly to the Head of the unannounced 3A title China team and oversee the localisation, culturalisation, and visual adaptation of the game to resonate with the Chinese market.

Key responsibilities:

• Provide comprehensive visual leadership across all art disciplines, including 2D UI/UX, promotional content design, and in-game 3D assets.
• Partner with the EA Korea base game core team to drive localisation and cultural adaptation of visuals for the Chinese market.
• Collaborate with cross-functional teams, external publishing partners, and internal stakeholders to ensure aligned creative goals and smooth asset integration.
• Drive improvements to localisation workflows, asset pipelines, and production processes.
• Champion visual quality and cultural authenticity across UI themes, monetisation content, 3D presentation, environments, and overall game presentation.
• Lead, mentor, and develop a multidisciplinary Art team.
• Identify opportunities to improve team productivity and content localisation speed through automation, AI-assisted workflows, and emerging content creation technologies.

Requirements:

• 12+ years of experience in game development, with a proven track record of leading multidisciplinary art, technical art, or content production teams.
• Demonstrated ability to drive visual quality across multiple disciplines.
• Deep understanding of the Chinese gaming market, with experience in culturalising, localising, and adapting existing game visuals.
• Experience leading cross-functional and cross-border initiatives.
• Strong understanding of modern game content creation workflows and live service adaptation processes.
• Exceptional communication, leadership, organisational, and stakeholder management skills.
• Strong learning agility and adaptability.

Preferred skills:

• Direct experience with sports or live service PC online game development.
• Bilingual proficiency (English and Chinese).
• Familiarity with proprietary engines, Unreal Engine, Unity, or other real-time content creation platforms.
• Experience adopting AI-assisted workflows or automation solutions.
• Deep understanding of player authenticity, broadcast presentation, and sports entertainment within the Chinese cultural landscape.

Benefits: Electronic Arts offers a comprehensive benefits package, including medical insurance, mental wellbeing support, pension plans, paid time off, family leave, free games, and more.