Description
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels.
As an Associate Manager/Manager - Flights Marketing, you will:
- Set marketing strategy for Flights verticals (outside of pricing)
- Spearhead the development, execution, and optimization strategy for growing Agoda's Flights business on different channels
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
To succeed in this role, you will need:
- Extensive experience: 5-7 years in a Data Analyst position or otherwise in projects involving big data , preferably in the tech, e-commerce, or digital marketing industry. A Bachelor's degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus.
- Data-driven approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau, and MS Excel.
- Innovative problem-solving skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
- Strong communication skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Stakeholder management: Ability to effectively communicate, influence, and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen.
Benefits and perks are not mentioned in the job posting.