Senior Manager, Brand and Marketing (Sponsorship)

You will be part of Sun Life Hong Kong's Brand & Marketing function, responsible for developing and delivering strategic sponsorships and external partnerships that strengthen brand awareness and equity, deepen engagement with clients and communities, and support sustainable business growth.

Key Responsibilities:

• Develop and execute Sun Life Hong Kong's sponsorship and external partnership strategy in alignment with brand, marketing, and business priorities.
• Identify, assess, and recommend sponsorship opportunities based on strategic fit, audience relevance, brand impact, commercial potential, risk, and return on investment.
• Build and maintain strong relationships with rights holders, organisations, industry bodies, agencies, vendors, and other external partners.
• Lead the end-to-end planning and execution of sponsorship activations, events, campaigns, and engagement programmes across paid, owned, and earned channels.
• Define clear objectives, KPIs, and measurement frameworks for each sponsorship; track performance and provide actionable insights and recommendations.
• Influence and align cross-functional teams and senior stakeholders on sponsorship strategy, investment priorities, and activation detail plans.

Job Requirements:

• Bachelor's degree or above.
• At least 8 years of relevant experience in sponsorship, external partnerships, event management, and/or integrated marketing, with a strong track record of leading complex projects.
• Proven experience developing sponsorship strategies, evaluating opportunities, negotiating partnerships, and delivering end-to-end activations.
• Strong project management skills, with the ability to manage multiple workstreams, budgets, timelines, and stakeholders.
• Commercially minded and data-driven, with the ability to define KPIs, assess performance, and translate insights into action.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Strong judgement, attention to detail, and ability to operate effectively in a fast-paced, matrixed environment.
• Experience in insurance or financial services is preferred but not required.
• Proficiency in Cantonese. Fluency in written and spoken English.

Benefits:

• 5-day workweek
• Attractive salary
• MPF
• Group life and group medical insurance
• Excellent career development opportunities