ASO Marketing Consultant

Right Side Up is seeking passionate ASO experts for contract positions. As an ASO Marketing Consultant, you will work with clients to enhance their app visibility and growth.

Key responsibilities include:

• Conducting comprehensive keyword research and competitor analysis
• Optimizing app metadata such as titles, subtitles, descriptions, keywords, and tags
• Advising on A/B testing of icons, screenshots, and videos to improve conversion rates
• Ensuring compliance with Apple and Google app store guidelines
• Developing and implementing organic growth strategies to improve rankings and downloads
• Collaborating with product, design, and marketing teams to align ASO with overall brand and user acquisition goals
• Analyzing user acquisition funnels and providing actionable recommendations
• Monitoring app store analytics, KPIs, and conversion metrics
• Preparing regular reports highlighting trends, insights, and ROI
• Continuously refining strategies based on data-driven insights and market trends

The ideal candidate will have:

• 3+ years of proven experience in App Store Optimization (ASO) with measurable results
• Deep understanding of app store algorithms, ranking factors, and best practices
• Experience with ASO tools such as App Annie, Sensor Tower, AppTweak, Mobile Action, etc.
• Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization
• Excellent communication skills with the ability to present insights clearly to stakeholders
• Familiarity with mobile app marketing, UA campaigns, and SEO principles is a plus