Description
As a Solutions Marketing lead for Healthcare & Science at Anthropic, you will position Claude as the trusted AI partner for clinicians, scientific researchers, health system leaders, and the broader pharmaceutical, biotech, provider, and payer ecosystem.
Key responsibilities:
- Own comprehensive marketing strategy for Healthcare & Science across key verticals: pharmaceutical and biotech companies, providers and health systems, payers, medical devices, and digital health
- Develop differentiated positioning and messaging across solutions webpages, campaign materials, and content for distinct audiences within the vertical
- Lead go-to-market for product and solution launches, including sector-specific offerings like Claude Science and relevant MCP integrations and skills across clinical research platforms, scientific literature tools, and EHR ecosystems
- Build a new commercial pitch and webinar program for healthcare and science audiences
- Partner with Comms on executive thought leadership about AI's potential to accelerate scientific discovery and improve patient outcomes, including flagship announcements tied to key industry initiatives
- Develop a healthcare and science content calendar with social and content teams that highlights use cases, case studies, and partnership announcements
- Drive thought leadership initiatives and speaking and event opportunities relevant to healthcare and science, including keynote support
- Build sales enablement materials, outbound campaigns, and pipeline-driving initiatives for healthcare and science enterprise accounts and research institutions
- Manage cohesive positioning across audiences as launches, features, and messaging go to market through multiple channels
- Track which channels and campaigns are driving results and identify opportunities for iteration
Minimum qualifications:
- Have deep product marketing experience with meaningful exposure to healthcare, science, or health technology
- Have worked in or with healthcare or science organizations and understand the distinct priorities and decision-making dynamics of health system, pharma, and payer buyers
- Thrive in a 0-to-1 environment, building processes where none exist and navigating ambiguity across a complex stakeholder landscape
- Are an adaptable generalist with competency across multiple marketing functions, including content, campaigns, social, analytics, and sales enablement
- Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for clinical, scientific, and non-technical audiences
- Are a quick learner who can rapidly absorb context on diverse healthcare verticals, regulatory considerations, and evidence requirements
- Excel at cross-functional collaboration and are comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
- Care about AI's potential to improve patient outcomes and accelerate scientific progress while maintaining focus on responsible, safe deployment
- Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications:
- 8+ years of product marketing experience, with at least 2 years of experience working in health technology companies marketing healthcare, science, or research software products
- Direct experience marketing to healthcare or scientist audiences, including familiarity with clinical, R&D, or commercial buying centers
- Experience with event marketing at healthcare and science conferences such as HIMSS, HLTH, BIO, or the J.P. Morgan Healthcare Conference
- A background in enterprise sales enablement, particularly in complex or regulated industries, with awareness of frameworks like HIPAA and GxP
- A track record of building marketing programs from scratch at a growth-stage company
- Demonstrated interest in the responsible deployment of AI in clinical and research contexts, including awareness of the ethical considerations unique to healthcare use cases
- Familiarity with the competitive landscape for AI in healthcare and life sciences
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://job-boards.greenhouse.io/anthropic/jobs/5420232008